During 2009, BBAC launched its marketing research wing by hiring a dedicated team. We conduct both primary and secondary research. We put up a research structure, identify the tools, assist in defining your research budgets and also use latest technology as well as apps to increase efficiency and accuracy.
Over the past years, we have conducted full scale marketing and consumer research for a variety of brands and have a number of case studies which have also been shared with business schools and universities. Basic marketing research comes in as a standard service in all our contracts, because we strongly believe in producing well researched work.